Greetings fellow real estate enthusiasts! Today, I want to share some exciting updates in the real estate stratosphere, specifically concerning eXp Realty. Yes, the very same eXp Realty, that’s been making waves as a pioneering virtual brokerage in Southern California and beyond. This revolutionary entity has once again set the bar higher for the future of real estate.
From July 1st, eXp Realty launched a revolutionary initiative – CRM of Choice. This game-changing initiative is not unlike the trendsetting moves we’ve come to expect from them. Offering agents the power to select the customer relationship management (CRM) platform that syncs most organically with their unique business strategies, eXp Realty moves away from standardization, allowing the freedom to individualize business approaches.
eXp Realty is setting an industry precedent by offering three versatile platforms. Innovative offerings like BoldTrail, Lofty, and Cloze, are all accessible via eXp’s secure Okta dashboard. Needless to say, this highlights the departure from conventional real estate models, empowering professionals with unmatched flexibility to drive their business according to their methods.
Let’s glance at the three CRM options. BoldTrail, upgraded from the kvCORE system, is tailor-made for top performers and structured solo agents. It provides intelligent automation, IDX websites, and smart lead scoring. Next, there’s Lofty, an ideal choice for lead-centered teams and high-volume businesses, offering advanced lead routing, SEO-optimized websites, and powerful campaign tools. Last but not least, Cloze takes the stage with its design for referral-based and relationship-driven agents, serving up features for automatic contact tracking, smart follow-ups, and personalized relationship management.
Opting in is as easy as logging into your eXp Okta dashboard, reviewing the available CRMs, and choosing one that gels best with your business strategies. It’s noteworthy that agents who don’t immediately choose a CRM will only be assigned one once they opt-in. Additionally, training and support are readily available, with live sessions scheduled throughout the week for agents to familiarize themselves with the new technology platforms.
In essence, eXp Realty has delivered an unprecedented agent-centric tech overhaul. By bringing agents the power to choose from a suite of high-performing CRM systems, they’ve redefined the concept of individual-based business growth in the real estate sector. This excellent blend of personalization and technology is precisely why eXp Realty continues to surface as a forerunner of real estate’s future.
So, brace yourselves, the exciting world of real estate continues to evolve, and our beloved Southern California is right at the epicenter of it all. Do stay tuned for more updates as I continue to explore these changes within our incredible industry.
Original Article: https://life.exprealty.com/crm-of-choice-exp-realty-launch/
