Hello all,

Today, I bring you an inspiring tale that perfectly encapsulates the future of real estate, a narrative based in family, fortified in teamwork, and distinguished by a willingness to embrace change. The story revolves around a family-owned real estate brokerage by the name of Terra Firma Realty, of Southern California, which has set an extraordinary example of the potential a business can reach when merged with the right partner!

Founded in the year 2009, Terra Firma Realty was brought to life by husband-wife duo Mike and Anne Coke, who rooted their business in not just concrete and wood, but the more deeply valued community, collaboration and care. Their son Chris joined the team in 2016, making this venture a family affair. As of today, Terra Firma has decided to step into a new direction, merging with eXp Realty!

With an impressive record of over $41M in closed sales across 116 units in 2024, Terra Firma Realty was able to mark a significant footprint in the realm of residential and recreational real estate, especially in Southern California. They’ve ranked #1 in their MLS for lake property sales since 2010 and confidently expanded into different markets over the years, all the while maintaining their primary focus: their people.

This engaging story brings forth a vision of the future of real estate that involves a marriage between traditional, on-ground operations and innovative, technologically advanced methods, a harbinger of the effectiveness of a virtual brokerage.

So, why the switch to eXp Realty, why now?

Well, the Cokes believe in providing the best opportunities for their agents. eXp Realty shone a bright light on equity privileges, leveraged income, and international collaborations which they saw as a chance to not just better their lives, but of every individual involved in their business.

eXp Realty, acclaimed as a leading virtual brokerage, offers the Cokes the chance to streamline their passion and expertise with a company that has built a strong reputation in the real estate industry, especially in Southern California.

After a long, closely inspected decision made in 2020, the Cokes, inspired by their connections in the Workman Success Systems coaching network, decided to take the leap in 2024. Now, their mantra ‘Thrive in 25’, clearly demonstrates that their collaboration with eXp Realty is gearing up to cement the newer and brighter future of real estate.

Despite the expansive opportunities this transition is bound to present, the Coke family remains grounded, attached to their roots that made Terra Firma what it was. For now, Chris aims to grow the team’s leadership bench, Mike is focused on business and people development, while Anne is ready to savour some personal time.

What’s to remember here is that rites of passage can sometimes mean expanding towards the newer horizons while retaining strong ties with the past. The Terra Firma family, by embracing the benefits of a virtual brokerage, symbolises the era of transformation that the real estate industry stands at the brink of.

As I conclude this blog post, I leave you with the inspiring thought that a business is not merely about financial gains, it’s about growth and nurturing relationships.

Till next post, happy reading!

Original Article: https://lifeexpdev.wpengine.com/coke-family-terra-firma-exp-realty/