Hello, dear readers. Today I am taking you on a deep dive into the heart of the real estate industry. But, it’s not your typical blog post about market trends or tips for first-time home buyers in Southern California. Instead, we’re zoning in on the bigger picture, the future of real estate, and how it intertwines with the concept of storytelling and human journey that I learned from one of the most respected names in the journalism industry – Lisa LaFlamme.

Lisa LaFlamme is a renowned journalist and a storytelling guru. Her interview at eXpcon Montréal, carried out by Wendy Forsythe, the CMO of eXp Realty, was an illuminating experience that holds valuable lessons for real estate enthusiasts like us.

LaFlamme underlined the importance of trust, saying: “Relationships take time, trust takes time. Trust is everything.” This from a woman who once covered the story of a three-legged cat named Tripod and ended up revealing the hazardous journey children took to cross a road in their neighborhood. Listening and fostering trust led to real change where City Hall responded by installing a stoplight following her story. Much like journalism, the essence of real estate is rooted in building lasting relationships and trust.

Lisa, in her candid conversation, emphasized the need for emotional intelligence, “It’s not just facts. It’s empathy. It’s listening. It’s knowing how to connect. Especially in real estate.” Couldn’t agree more with her. Developing properties is not just about erecting a structure; it’s about understanding human needs, their dreams, and their anxieties. It’s about creating homes and safe havens, rather than just a space.

Further into the conversation, Lisa touched upon the dangers of misinformation, how important it is to reclaim truth and integrity. As real estate professionals, whether we’re in Southern California or anywhere around the globe, we must provide honest and accurate information. The information we provide holds the power to change a person’s life; it can help them find their dream home or lead to a bad investment decision. We, in the world of real estate, shoulder the responsibility of guiding people through one of the most significant decisions of their lives.

A highlight of the conversation that particularly resonates with me as a real estate professional is when Lisa spoke about her comeback after experiencing a setback at CTV. It’s a reminder that in our unpredictable industry, where market swings can spell success or downturn, the spirit of bouncing back is crucial. As Lisa said, “the comeback will be better than the setback.”

Finally, Lisa’s advice to women in business – to persist, to celebrate small victories, and to find their voice – is a message that holds particular significance for women in real estate. Our field is experiencing an influx of talented, determined women who are transforming the landscape. We still have a way to go to achieve gender equality, but as Lisa confidently proclaimed – “we’ll get there.”

In conclusion, Lisa LaFlamme’s storytelling sorcery has revealed how human emotions, integrity, and the power of truth are fundamentally connected to the core of real estate operations. It’s clear that the future of real estate, with the progression of virtual brokerages like eXp Realty and new technology, remains deeply human-centric at its core.

Today as I wrap up this post, let the human element of your real estate journey shine brighter. Your clients are not just consumers, they are people with their own stories that are valuable. It’s upon us real estate professionals to listen, connect, and serve them the best way we can.

Original Article: https://lifeexpdev.wpengine.com/lisa-laflamme-keynote-expcon-montreal/