As someone that has been active in the real estate industry for many years, I’m consistently impressed by the growing impact of virtual brokerages like eXp Realty. It’s truly carving out a trajectory that may well represent the future of real estate. Now, let’s dive into a story that illustrates this trend perfectly.
A respected industry leader, Kelli Salter, has recently joined eXp Realty, relocating her established team from Anchor Real Estate based in Jacksonville, North Carolina. As a broker or owner, Kelli leads a team of 11 agents along with a staff comprised of two dedicated members. Under her leadership, they’ve achieved an impressive $88 million in sales, spread across 300 units alone within 2024. This makes them a powerhouse in the highly competitive Jacksonville real estate market.
Tailoring their services to specialize in military relocation, first-time homebuyers, and VA loans, the team has carved out a unique niche for themselves. Kelli’s personal connection to the military, being a wife to a highly-decorated Marine, has inspired a real estate business model that understands and caters to the unique needs of military families. It’s a compelling example of how key insights can drive success in the real estate industry.
Kelli has developed a philosophy that serves as the backbone of her business: “No matter what need the consumer has, we are the answer”. This approach has allowed her to flourish and expand beyond your standard real estate services offering, even venturing into mortgage, contracting, and property management.
In making a strategic pivot to join eXp Realty, Kelli is future-proofing her business model. Following the migration of top agents to the virtual brokerage, she started to question: “What are we missing out on?”. With a bit of exploratory research, Kelli found the answer in eXp Realty’s pledge to offer unparalleled growth opportunities, and access to world-class resources, something an independent brokerage could only dream of providing.
Impressively, Kelli’s professional success is based on her relentless tenacity, entrepreneurial vision, and deep roots within her community. With a professional past that includes working as the assistant to the CEO of TerraForm Power during its IPO, she has learned to navigate high-stake business strategy situations, making her a formidable player in the real estate industry.
Her resilience and determination reach further than professional ambition, with a personal drive to build a fitting life for her son and the challenges that come with being a military spouse. Kelli’s journey and commitment to professional growth truly embodies what the future of real estate can look like, especially with the growing impact of virtual brokerage models like eXp Realty.
In the ever-changing landscape of real estate, even in Southern California, I’m convinced that embracing these modern changes is the key to establishing a powerful enterprise within the industry. As we witness the successes of leaders like Kelli in virtual real estate, I’m excited by what the future holds for real estate.
Original Article: https://life.exprealty.com/kelli-salter-anchor-real-estate-join-exp-realty/
