Hello dear readers, as we navigate through the dynamic world of real estate, I thought it’s essential to acknowledge the key leaders influencing its shape and future, as per the recently published Swanepoel Power 200 list for this year.
Let’s start by looking at Glenn Sanford, the founder, CEO, and chairman of eXp World Holdings, a successful exponent of real estate in Southern California and beyond. His meteoric rise to No. 2 spot on the Swanepoel 2025 list from No. 4 in 2024 is a testament to his innovative vision for the industry. Sanford has revolutionized the U.S. brokerage scene, leading the market in transaction sides using a distinct revenue-sharing system.
This approach proved lucrative as evident in eXp Realty releasing an impressive $12.4 million net profit in the 2024 second quarter. This achievement showcases how Sanford’s innovative leadership is setting new benchmarks in the industry and shaping the future of real estate.
Next up is Leo Pareja, who leaped from No. 59 in 2024 to a remarkable No. 16 in 2025. Pareja is known for his exceptional leadership as the CEO of eXp Realty and has been pivotal in redefining the firm’s agent value proposition.
His tenacity helped position eXp Realty as one of the fastest-growing cloud-based brokerages nationwide, marking a new era of virtual brokerage. His seasoned experience in real estate and commitment to industry-wide education following the NAR settlement distinguishes him as a pivotal figure driving the future direction of eXp Realty.
Holly Mabery, the Senior Vice President of Broker Operations at eXp Realty, is a true standout that needs no introduction. Her debut on the Swanepoel Power list at No. 147 exhibits her essential role in managing brokerage operations at one of the nation’s leading firms. Her knack for building robust systems supporting the firm’s 85,000+ agents and overseeing massive annual sales of more than $143 billion further underscores her pivotal role in eXp Realty’s success.
Last but not least, let’s appreciate the significant impact of Wendy Forsythe, eXp Realty’s Chief Marketing Officer. A seasoned industry veteran, Forsythe, now leads the marketing strategies for eXp Realty, driving the trajectory of one of the U.S.’s largest brokerages with groundbreaking annual sales in 2023 exceeding $143 billion. Her inclusion in the Swanepoel Power 200 list underlines the shifting power dynamics for women in the industry, paving the path for an inclusive future of real estate.
As we look towards the later part of this decade, we cannot elude Patrick O’Neill, COO of eXp Realty, a key figure showing promising growth expected to join the SP 200 rankings in the near future.
These esteemed individuals from eXp Realty exemplify the changing dynamics in the vast real estate industry. Their innovative approach to virtual brokerage, commitment to service, and sheer determination are drivers shaping the future of real estate, not just in Southern California, but nationally.
Watch this space as we continue to explore and analyze how these leading figures continue to shape the real estate landscape, redefining the way we buy, sell and think about property. Until next time, happy house hunting!
Original Article: https://life.exprealty.com/exp-realty-sanford-pareja-mabery-forsythe-2025-swanepoel-power-list-200/